Thousands of women use Instagram, the popular photo-sharing site, to launch businesses that sell goods and services, from cupcakes to sushi, in the desert kingdom.
At a recent convention of Instagram businesses, hundreds of women set up booths at a private girls school in the capital Riyadh to share success stories.
"Every gift, I made it myself, or I bring it from Vegas or London," says Reema Khateb at a booth that is crammed with decorative tables and embroidered cushions. Khateb, a 33-year-old former banker, says she quit her job to set up her own business.
"Do what you love, love what you do," she says about her new career.
Read article by Deborah Amos from NPR.