Starting on Thursday, women traveling in the city need only keep their eyes peeled for a bright pink taxicab with a female driver clad in a headscarf of the same color behind the wheel.
According to the Independent, a Pakistani woman named Ambreen Sheikh and her husband are the architects behind the company, aptly called Pink Taxi. Sheikh told Reuters the new women-only service largely employs "housewives, young women and students," a plus in a country where women have historically made up a small percentage of the workforce.
One of the many barriers perpetuating that disparity is a lack of safe transportation options, as many women face sexual harassment when taking public transit — and cabs can be no better. Noor Jehan, a Pink Taxi driver, told the Independent most women in Pakistan would "think thrice" before getting into a car alone with a man."
Read article by Marie Solis from Mic Network.